Proposals and RFPs don't have to be a headache. 

I spent more than a decade focused on winning work for a Big Four accounting, tax, and advisory firm. I have led pursuit efforts culminating in wins in excess of hundreds of millions of dollars, working with diverse teams to strategize and deliver targeted, impactful messages that set them apart and above. I can help you plan and execute your pursuit efforts to focus more strategically on the needs of your audience, direct and strengthen your messaging, and ultimately differentiate your business from the competition. 

Have you thought about the personal needs and goals of your audience as you created your proposal? Does your proposal successfully mitigate the potential issues the client/customer may perceive with your solution/product? Are you simply telling the client/customer why you’re great — instead of explaining your value proposition in terms that showcase true benefits for the client? Talk to me about your questions, and I’ll share how I may be able to help. 


How I can help

Pursuit strategy
and execution

Proposal quality review

Proposal writing
and editing

Oral presentations

Pursuit process improvement




Heather’s sunny attitude, diplomatic skills when dealing with challenging timelines and difficult personalities, and problem-solving orientation all play an important part in her success.
— Bill Danielson, CaPS Senior Editor, EY
Heather epitomizes the word professional, which to me is about being committed, responsible, working with a sense of urgency to deliver at the highest level of quality.
— Michael Pedrotti, International Tax Services Business Development Leader, EY

[Heather] was often specifically requested by teams because of her ability to consistently deliver.
— Charlene Ho, West Region Business Development Operations Leader, EY